Running operations and marketing for the worlds first wellness yacht.

Running operations and marketing for the worlds first wellness yacht.

Type

brand & business development

client

Dutch Design LTD

role

COO

Date

Oct 26, 2025

Responsibilities

  • Led day-to-day operations of the Sea Rover project.

  • Coordinated designers, engineers, shipyard partners, and key suppliers.

  • Built operational processes, timelines, and budgets.

  • Managed strategic partnerships, marketing execution, and brand experiences.

  • Ensured quality, cost control, and on-time progress across all initiatives.



Goals

  • Establish Dutch Design as a credible, premium yacht brand with a clear point of difference.

  • Create strong sales and brand assets (website, 3D artworks, magazine, experiences) to attract UHNW buyers.

  • Control risk, timelines, and costs while preparing the brand for scalable growth.



Results

Built and led a fully operational contractor ecosystem, hiring and onboarding all required external teams.


  • Delivered core sales and brand assets on time (website, magazine artworks, press, experiences)

  • Achieved alignment with founder vision and brand standards across all contractors.

  • Delivered controlled budgets and timelines through contractor and scope management.

  • Established transparent reporting and decision flow to the founder.

View project here

View other Cases

View other Cases

View other Cases